“As the Toyota Green Initiative begins its fourth year, we wanted to provide historically black institutions with a product that would help improve campus environment and promote sustainability,” said Jim Colon, Vice President of Toyota Product Communications for Toyota Motor Sales, U.S.A., Inc. “With low emissions and improved fuel economy, we are proud to provide these HBCUs with one of the Prius family of vehicles for the 2013-2014 school year.”
The twenty-two hybrid vehicles will be used by school staff for campus-related administrative and facilities use and will be delivered to each institution in early 2014. This year’s TGI Tour will travel to a total of 27 HBCU campuses with a fully-immersive experience to engage students in the environmental space. The program will travel to a number of HBCU campuses with on-site displays and activities, including the Green Gallery, a display that features environmental tips and facts and chronicles green history within the African American community; the Power Hour competition, where students can generate power on stationary bikes for prizes; Prius and Highlander Hybrid display vehicles; and charging stations for personal electronics such as cell phones and tablets.
At the center of the Toyota Green Initiative is an interactive website, www.ToyotaGreen.com, which provides easy ways to live green and to save green, eco-conscious articles, videos, campus and community events and volunteer programs.