After successful launches in London and Beijing, the world's third Audi City opens on Kurfürstendamm, one of the most prestigious downtown locations in Berlin.
Audi City presents the brand's entire model line-up in fully digital form. Using innovative media technology, visitors can customize their automobile from several million options and experience it in realistic form on a 1:1 scale on ceiling-high powerwalls. Afterwards, customers can schedule a test drive or directly place the production order for their car. Since the Audi City concept made its debut in London in July 2012, Audi has established itself as front-runner in digital car sales and has been continually pushing this development. With the opening of the Berlin location, the cyber-store offers an even larger range of display options and enables customers to configure their own cars by selecting from all the functions, technologies and features offered by AUDI AG. The company is also introducing an additional presentation technology there – a stereo 3D powerwall, which lets customers experience the Audi world in a very emotional way for the first time with the extraordinary spatial effects of stereo 3D.
For the premium car manufacturer, Audi City is an important innovation laboratory for digital technologies in sales. Now, Audi is taking the next step of integrating the digital showroom into its international dealership networks. The company has systematically developed Audi City technologies in order to prepare them for use in traditional dealerships, like Tom Wood Audi in Indianapolis. In the future, Audi dealers will be able to integrate individual modules into their dealerships flexibly – such as the touch-sensitive 'multitouch tables' for model configuration, the 'powerwall' for car presentation and the 'private customer lounge' for consultations in a more VIP ambiance. This year, Audi City technologies will make their way into 16 dealerships worldwide with more to come in the future.
Audi City presents the brand's entire model line-up in fully digital form. Using innovative media technology, visitors can customize their automobile from several million options and experience it in realistic form on a 1:1 scale on ceiling-high powerwalls. Afterwards, customers can schedule a test drive or directly place the production order for their car. Since the Audi City concept made its debut in London in July 2012, Audi has established itself as front-runner in digital car sales and has been continually pushing this development. With the opening of the Berlin location, the cyber-store offers an even larger range of display options and enables customers to configure their own cars by selecting from all the functions, technologies and features offered by AUDI AG. The company is also introducing an additional presentation technology there – a stereo 3D powerwall, which lets customers experience the Audi world in a very emotional way for the first time with the extraordinary spatial effects of stereo 3D.
For the premium car manufacturer, Audi City is an important innovation laboratory for digital technologies in sales. Now, Audi is taking the next step of integrating the digital showroom into its international dealership networks. The company has systematically developed Audi City technologies in order to prepare them for use in traditional dealerships, like Tom Wood Audi in Indianapolis. In the future, Audi dealers will be able to integrate individual modules into their dealerships flexibly – such as the touch-sensitive 'multitouch tables' for model configuration, the 'powerwall' for car presentation and the 'private customer lounge' for consultations in a more VIP ambiance. This year, Audi City technologies will make their way into 16 dealerships worldwide with more to come in the future.