Honda Launches #ThumbsUp Safe Texting Campaign
Honda
is initiating a new social media program aligned with April's
Distracted Driving Awareness Month to call attention to the dangers of
texting while driving. In support of this first-ever National Highway Traffic Safety Administration (NHTSA) initiative,
Honda is launching the "Thumbs Up" (#ThumbsUp) social media campaign to
reach young drivers by utilizing the emoticons that are essential to
millennial texting, along with a video that illustrates the importance of safe driving.
Honda also is launching a Hispanic-focused "Hands on the Wheel" campaign with two videos, "World's Fastest Texter" and "Mom," which expound on safe driving with a…
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Honda also is launching a Hispanic-focused "Hands on the Wheel" campaign with two videos, "World's Fastest Texter" and "Mom," which expound on safe driving with a…